Discover

Taking a journey between the past and the present… Logos bear the traces of time and reflect the founding stories of the establishments they belong to as well as the changes those establishments go through in time. While some of the century-old brands still use their initial logos today, others have transformed over time. “The Path of Brands” takes you on a journey through time by refreshing your memory with the logos of well-established brands.

All together and individually… In this room, a visual combination of our century-old brands welcomes you with the “Giant Brand Stamp” and the stories of these brands… You can experience the past and the present together and refresh your memory by watching the stories of these century-old brands. Don’t forget to share your own memories on Instagram by tagging #hafizaevi and adding your photos.

The founders of the century-old brands are people who started their businesses by “producing something on their own in a small shop”. Their loyalty and respect for their work have made them the founders of today’s well-established businesses. These esteemed founders were the brave entrepreneurs of their time; they are the experienced producers, teachers who accumulated and transmitted knowledge, and most importantly, the “heroes of their time” because they have served this land by “producing”. Witnessing on their faces the traces of years of service to this country, paying them respect and being inspired by them… Are you ready to meet the entrepreneurs of our deep-rooted history?

An exhibition space for the brands that are the stakeholders of this Memory House and the subjects that have forged these brands’ memories. Each member brand of the Century-Old Brands Association will take the stage here from time to time. An exhibition space to display elements related to the brand, from the brand’s founding story to the objects that have become classics, from archival documents to old advertisements and posters…

In the Dark Viewing Room, you will find video content that complement the ongoing exhibition.