The first guest of the periodical exhibitions that will take place at the Century-Old Brands Memory House is the Touring and Automobile Association of Turkey, which is also the host of this venue.

Since the founding of the Republic of Turkey, the Touring and Automobile Association of Turkey has been both an actor in and a hundred-year-old witness to our Republic. The Turing Assosiation was founded in 1923 by people who lived in poverty in the middle of the steppe in the early days of the Republic, but were nevertheless aware of what was going on in the world. The founding of the Republic ensured the existence of both official and civil institutions, as well as strong structures, in order to realize the idea of a country built within its own cultural fabric and facing westward. The Touring and Automobile Association of Turkey is one of the institutions established with this awareness.

In the early years of the Republic, the Touring and Automobile Association of Turkey carried out promotional activities in the field of culture and tourism. For many years, it has been one of the bright faces of Turkey with its mission of contributing to the promotion of Turkey and the cultural projects it has realized especially through motorsports.

With the books, magazines, posters, brochures it published and the countless events it organized for the promotion of our country, Turing filled a huge gap and worked side by side with many esteeemed names from İhap Hulusi to İbrahim Çallı. All the works it has published have contributed to the development of the Turkish cultural life. Giving life to the valuable places in our country, the Touring and Automobile Association of Turkey has made great contributions to the protection and development of cultural places.

The 100 years of history of the Touring and Automobile Association of Turkey keeps our cultural memory fresh and alive by carrying the past to the present through its posters, photographs, books, brochures, magazines, maps, objects and its holistic story.

As an important part of the 100-year adventure of the Republic of Turkey, the Touring and Automobile Association of Turkey exhibition is a valuable reading of history presented on the 100th anniversary of the Republic.